Copywriting
Macy’s
The Challenge
Since the copy was for an online audience, as opposed to print, I kept the copy minimal, with a light, conversational tone, and I also incorporated section breaks in the original work every 100 words or so for the most enjoyable mobile experience.
ROLES
Contract Copywriter
DATE
2015
Blog Post: Macy’s Shoes Web Page
When it comes to comfortable shoes for women, there are plenty of options for informal and formal occasions. Finding the right pair of shoes to stand in for long periods of time can often be a challenge. But when you search for options that are built with extra cushioning technology, you’ll find you’ve got the perfect pair of shoes for work!
Looking for something that will add a bit of color to your shoe rotation? Select from a range of fun and colorful flats and varying heights of heel. In the search for the most comfortable shoes, flats aren’t the only option. These fashionable shoes are wonderful for casual days, but what about dressier occasions? Brands like Aerosoles are designed to function as dress shoes that won’t leave you feeling sore after a few hours.
You can also choose from high heel styles that are great for work, but won’t put too much stress on your feet. Men can find handsome, yet cozy shoes as well. From hiking shoes for land to boat shoes for sea—and all the loafers and dress shoes needed for every day in between—you’ll find the right shoe for your needs. Styles in men’s shoes for wide feet are also available, as well as designer shoes that look and feel amazing!
Tennis shoes and walking shoes are great for travel, which can be an important part of planning your vacation. You’ll want to stock up on all of your favorite athletic shoes before you go, especially if you’re going to an exotic or mountainous destination. When you’re looking for a pair of comfortable shoes that are durable and stylish, browse the selection at Macy’s for the perfect fit.
Ad Copy: Comfortable Shoes for Her
Finding comfortable women’s shoes can seem like a chore, but Macy’s has a wide variety of shoes to choose from, so you’ll be comfortable whether at the office or hiking a mountain. Try Easy Spirit Quota pumps with a sharp pencil skirt for a stylish but comfortable office look, or Jambu tennis shoes for long days with the family at the amusement park.
Ad Copy: Comfortable Shoes for Him
You don’t have to sacrifice style for comfort. Look sharp while staying comfortable at the office by pairing Johnston & Murphy’s wing tip shoes with a classic skinny tie. Available in many colors and styles, you’re sure to find a shoe perfect for your lifestyle and budget.
Ad Copy: Comfortable Shoes for Kids
Comfort and affordability are important in shoes for the kids. Girls’ flats are perfect with everything from sundresses to jeans for school, and boys’ tennis shoes and boots are great for playing outdoors. Whichever style you choose, they’re sure to keep your kids’ feet comfortable as they play, without breaking the bank.