Copywriting
JM Bullion
The Challenge
The purpose of this piece was to inform a non-investor on the potential positives of investing in copper bullion. Since the post was meant for a lay audience, I chose to keep the tone light and focus on investing casually.
ROLE
Contract Copywriter
DATE
2014
Website Copy: Quick Facts About Copper Bullion
In today’s uncertain economic situation, many people put their money in something tangible—more specifically, in precious metals. Purchasing copper bars is a great choice, whether building a collection, giving a gift, or diversifying your investments. If you’ve never purchased copper bars before, don’t worry. This handy guide can help answer your questions about copper bars and how they fit into your lifestyle.
What They Are
Copper bars, or copper bullion is different than the copper wiring and other building materials you may find at a local hardware store. Copper bullion is .999 fine, meaning the copper bars you buy here are 99.9% copper, as opposed to copper wiring, which is commercial grade and may include other alloys and materials. Copper bullion is also different than building materials in terms of lasting value. If you wire your house with copper, it serves only the purpose of wiring. However, if you buy copper bullion, you could form a collection, give it as gifts, or even resell it later.
JM Bullion only offers the highest quality copper bullion, virtually free of impurities and other alloys, sure to stand the test of time and be immediately ready for resale should you choose to part with your collection.
Size
JM Bullion currently offers 1 oz. bars of various designs for purchase. These bars can be purchased individually or in bulk, and the more you order, the lower the price for individual bars. 1 oz. bars are easily shipped, stored and resold, as the copper can be split up for resale to many buyers or you can keep some and sell some, as opposed to a larger bar where the entire bar would need to be sold to one buyer.
Popular Designs
Many JM Bullion designs feature prints of old US paper currency or important historical figures, making them perfect collectables or gifts. The Walking Liberty Copper Bar is a notable design because it features Lady Liberty—a symbol of national and state pride for New York and the US. This design features Lady Liberty on one side and the iconic national bird, the bald eagle, on the other. This design is perfect for a collector, a history buff, or even a history graduate.
Another popular design is the 1 oz. $500 Banknote Copper Bar. Popular with gift givers, investors, and collectors alike, this design features the original pattern of the 1934 McKinley Federal Reserve banknote. This copper bar is intended to honor the 25th President of the United States, and while it does feature the design of the $500 banknote, it is not considered legal tender.
Packaging and Shipping
Copper bars from JM Bullion are packaged in a variety of ways, depending on size, quantity and brand, but JM Bullion products are always packaged with care. Conveniently shipped in stacks or cases, your copper is always shipped discreetly in plain packaging to not draw attention to your valuable purchase.
JM Bullion prides itself on adding new products quickly for your convenience and encourages any prospective copper buyer to check the website frequently for updated bullion bars. Whether you’re a first time buyer, a thoughtful gift giver or a seasoned copper collector, act fast—these copper bars won’t be around forever!